OEM & ODM Service
Two routes into a production programme: OEM, where the specification is entirely yours, or ODM, where a proven base construction is adapted to your brand.
The OEM & ODM Service is the commercial route by which a leather bag programme is taken from specification into bulk. Under OEM the brand supplies the tech pack, patterns or sealed reference and the programme is built to it. Under ODM the brand selects a proven base construction and adapts material, colour, hardware and branding. Both routes run at a minimum order quantity of 500 pieces per style and colourway, sample in 6–10 working days, and deliver bulk in 35–50 days after approval, inspected to AQL 2.5 under ISO 2859-1 and shipped FOB Xiamen.
Programme parameters at a glance
| Parameter | Commitment |
|---|---|
| Minimum order quantity | 500 pieces per style / colourway |
| Sampling lead time | 6–10 working days (12–15 days for complex constructions) |
| Bulk production lead time | 35–50 days after sample approval |
| Inspection standard | AQL 2.5 (ISO 2859-1), single sampling, general level II |
| Incoterms | FOB Xiamen — EXW, CIF and DDP available on request |
| Payment terms | T/T 30% deposit / 70% before shipment; L/C at sight for container loads |
| Verified production floor space | 4,950 m² (SGS-verified) |
| Team | 137 staff across 7 production lines |
| Equipment | 149 machines including computerised saddle-stitch and edge-painting units |
| Monthly capacity | 200,000 pieces |
| Entity | Founded 2014; principal has worked in bag development since 2004 |
What the Service Covers
OEM and ODM describe who originates the specification, not two different standards of output. Both routes end at the same place: a sealed pre-production sample, a bulk run measured against it, and an inspection carried out to the same AQL. The difference is how much development work sits before the first sample.
How It Works

Both routes follow the same six stages. The distinction appears in the second, where an OEM programme writes a new specification and an ODM programme edits an existing one.
- Enquiry and route selection — the team establishes whether OEM or ODM fits the brief, the budget and the launch date, and sets out the trade-offs of each.
- Specification — OEM programmes are written up from the supplied pack; ODM programmes select a base construction and list the modifications to be made.
- Costing and agreement — a detailed breakdown covering materials, tooling, sampling and unit price is issued, the NDA is signed, and milestones are fixed.
- Sampling — first builds in 6–10 working days, or 12–15 for complex constructions, with revision rounds of 4–6 working days.
- Pre-production sealing — a sample built in intended bulk materials and finish is approved and retained as the reference for bulk and inspection.
- Bulk and handover — 35–50 days of production with inline checks, then final inspection, packing to specification and shipment.

What You Provide / What We Provide
The inputs differ by route. OEM programmes arrive with documentation; ODM programmes arrive with a target and a deadline. What the programme team returns is the same in both cases: a costed specification and a sealed reference.
| What you provide | What the programme team provides |
|---|---|
| OEM: tech pack, patterns, or a sealed reference sample | Feasibility review and a written list of any element that cannot be built as drawn |
| ODM: target category, price band and launch window | Shortlist of base constructions that fit, with the modifications each can accept |
| Material preferences, including vegan, recycled or LWG-sourced | Sourced options with swatches, lab dips and declarations for approval |
| Brand assets and logo artwork in vector form | Tooling drawings, logo placement and first-article hardware samples |
| Consolidated sample comments at each round | Revised sample, updated specification and a written change record |
| Approval of the pre-production sample and cleared deposit | Bulk schedule, inline checks, final inspection to AQL 2.5 and packing to spec |
Selecting Between OEM and ODM
The choice is rarely about capability and almost always about time, budget and how much of the design the brand wants to own. The comparison below reflects how the two routes behave in practice on a first programme.
| Consideration | OEM | ODM |
|---|---|---|
| Development time | Longer — patterns and specifications are written from scratch | Shorter — the base pattern already exists and is edited |
| Development cost | Higher, reflecting full pattern and specification work | Lower, since significant engineering is already done |
| Design control | Complete control of proportion, construction and detail | Control over material, colour, hardware and branding; structure largely fixed |
| Sampling rounds | Typically two to three | Typically one to two |
| Best suited to | Brands with design resource and a defined product language | First collections, category extensions and fast market tests |
| Exclusivity | Inherent in an original design | Arranged by agreement on a style or market basis |
Timelines and Terms
Standard commercial terms apply across both routes. Where a programme departs from them, the departure is recorded in writing at quotation stage.
| Item | Standard term |
|---|---|
| Sampling | 6–10 working days; 12–15 for complex constructions |
| Sample revision round | 4–6 working days per round |
| Bulk production | 35–50 days after sample approval |
| Minimum order quantity | 500 pieces per style and colourway |
| Incoterm | FOB Xiamen; EXW, CIF and DDP on request |
| Payment | T/T 30% deposit, 70% before shipment |
| Inspection | AQL 2.5 (ISO 2859-1), single sampling, general level II |
| Capacity | 200,000 pieces per month across 7 lines; 137 staff, 149 machines |
Standards and Compliance
Whether the specification originates with the brand or is adapted from a base construction, the compliance position is identical. Documentation is prepared per shipment rather than per style, because the destination market and the material batch both matter.
- Inspection — AQL 2.5 under ISO 2859-1, single sampling, general level II, with critical, major and minor defect classes.
- Management systems — programmes run to ISO 9001 discipline, with environmental aspects under ISO 14001 practice, on an SGS-verified 4,950 m² production floor in Quanzhou, Fujian.
- Chemical compliance — REACH for the European market, CPSIA and lead testing for the United States, Proposition 65 for California, and OEKO-TEX certified linings where specified.
- Physical testing — abrasion, seam strength, handle and strap load, zip cycling and colour fastness, reported against ASTM methods before shipment on request.
- Traceability — sealed samples, approved lab dips, material declarations and inspection reports retained against the style.
- Third-party inspection — SGS, Bureau Veritas, Intertek or a buyer-nominated inspector, with full documentation support.
What a Workable Tech Pack Contains
Under OEM the tech pack is the programme. A well-made one removes most of the questions that would otherwise consume sampling rounds; a thin one converts development into correspondence. The test is not length but whether somebody who has never spoken to the designer could cut, assemble and finish the bag from the document and arrive at the same object.
| Section | What it must contain | What happens when it is missing |
|---|---|---|
| Dimensions and tolerances | Every measurable dimension with a stated tolerance | Each dimension becomes a question and then a sample round |
| Material specification | Leather substance and finish, lining, thread, edge paint, interlining | Substitutes are proposed and the hand of the bag quietly changes |
| Construction sequence | Seam types, skive widths, reinforcement and edge treatment | The assembly method is chosen by the builder rather than the designer |
| Hardware and fittings | References, finishes, quantities and positions | Stock items are substituted and the drawing no longer matches |
| Marking and packaging | Logo artwork, placement, labels, carton and pack specification | Presentation is settled late, usually at additional cost |
| Inspection criteria | The points the brand will judge the bulk against | Acceptance is argued at audit instead of agreed before cutting |
Two habits separate a pack that works from one that generates a long email thread. The first is stating tolerances rather than intentions: a dimension without a tolerance is not a specification, because nobody can tell whether a two-millimetre difference matters. The second is supplying a physical reference wherever one exists — a previous season's sample, a competitor's bag, a swatch — because neither a photograph nor a description reliably carries the hand of a material.
- Dimensions carry tolerances — every measurable point states the range within which it may fall.
- Materials named by reference — substance, finish and supplier reference rather than a generic description.
- Construction sequence drawn — seam types, skives and reinforcement shown rather than implied.
- Hardware referenced precisely — finishes and positions specified so any substitution is visible.
- Physical reference supplied where possible — a sample or swatch carries what a drawing cannot.
Where a brand has no tech pack, that is not a barrier. It is the starting point of the specification stage rather than a reason to delay. The programme team writes the pack from a brief, a sketch or a reference bag and returns it for sign-off before sampling begins, so the brand ends up owning a document it has approved — which is the same position it would have occupied had it written one itself.
Feasibility: Where a Drawing Meets the Bench
Every OEM programme contains at least one element that cannot be built exactly as drawn. That is not a judgement on the design; it is the ordinary outcome of translating a drawing into a sequence of operations on a particular material. What matters is identifying those elements early and in writing, with an alternative that preserves the intent, rather than meeting them at the sampling bench when the calendar is already committed.
| Constraint | What causes it | The usual resolution |
|---|---|---|
| Minimum bend radius | Leather creases rather than folding below a certain radius | A slightly larger radius, or a skive at the turn |
| Panel size against hide size | A panel larger than the usable area forces a join | A seam placed where the design can carry it, or a smaller panel |
| Load path at a strap root | Stress concentrates where a strap meets the body | A reinforcement patch or revised attachment geometry |
| Hardware against a seam | A fitting cannot sit where two seams intersect | A small positional shift, imperceptible at retail |
| Tolerance stacking | Several acceptable tolerances combine into an unacceptable result | A tighter tolerance on the critical dimension |
The feasibility review is issued before costing rather than after it, because a construction change moves the price. Where an element genuinely cannot be built as drawn, the review states what can be built instead and what it costs, so the designer decides rather than the line. Most resolutions are small — a radius widened by a few millimetres, a reinforcement hidden inside a panel, a fitting moved clear of a seam intersection.
Under ODM the review is shorter, because the base construction has already been through it. What remains are the modifications: a dimension change that alters load paths, a material substitution that behaves differently at the fold, a hardware change requiring a different attachment. The programme team states at shortlisting which modifications each base will accept, so a brand chooses a base knowing what it can become.
Moving from ODM Toward OEM Across Seasons
Most brands do not choose a route once and hold it forever. The common progression begins with ODM, because the base exists and the engineering risk has already been taken, and moves toward OEM once volumes justify original tooling and the brand's own product language has become clear. That progression is worth planning rather than drifting into, because every step carries a cost and a season.
- Season one: adapt — a base construction in the brand's materials, colours and hardware, to establish whether the category sells at all.
- Season two: modify — dimensions, interior architecture and hardware moved toward the brand's own design language.
- Season three: originate — a pattern written to the brand's specification once volume supports tooling and development spend.
- Review at each step — the decision to advance is taken on sell-through and margin rather than on ambition.
- Retain throughout — sealed samples, tooling records and inspection data accumulate so each step starts from the last.
The economics are straightforward. Pattern work and original tooling are fixed costs, and they are only worth carrying once the volume that will amortise them is known with some confidence. A brand that originates too early pays for certainty before it has earned it; a brand that never originates pays unit prices reflecting somebody else's engineering and competes against identical constructions in the same channel.
| Stage | What the brand owns | What it costs |
|---|---|---|
| Adapted base | Materials, colourways, hardware finish and branding | Lowest development spend and the shortest sampling path |
| Modified base | Dimensions, interior architecture and hardware specification | A pattern revision and typically one extra sample round |
| Originated pattern | The construction itself | Full pattern work and custom tooling, amortised over volume |
| Hybrid | Some elements original, some inherited | Scaled to how much of the design actually changes |
The hybrid is more common than either pure route and deserves to be named explicitly. A brand may originate the body of a bag while using a proven hardware family, or adapt a base while commissioning original fittings. What matters is that the split is deliberate and documented, because it determines what the brand owns, what it can protect, and what it would have to pay for again if the programme ever moved.
Where the Money Goes on a First Programme
First programmes surprise brands because the unit price is only part of the spend. Development costs sit alongside it — sampling, tooling, material minimums and testing — each incurred once and then carried by the programme. Knowing which costs are one-off and which recur is what makes a second season's budget predictable.
| Cost | One-off or recurring | Notes |
|---|---|---|
| Sample charges | One-off per style | Quoted before development; lower under ODM where no pattern work is required |
| Clicker dies and patterns | One-off, retained against the style | Reused on every re-order of that style |
| Custom hardware tooling | One-off, amortised across the run | Introduced once the volume justifies it |
| Material minimums | Recurring per order | Tanneries and mills set hide and roll minimums |
| Unit price | Recurring | Falls at the volume tiers quoted against total programme quantity |
| Testing and certification | Per programme or per shipment | Commissioned to the destination market's requirements |
The pattern worth seeing is that most of a first programme's cost does not repeat. Sampling, patterns, dies and tooling are paid once and then sit against the style, which is why a second season prices better even when nothing else has changed. It is also why a first-season quotation should not be compared directly with a competitor's mature unit price: the two figures include different things.
Payment follows the same logic. The 30% deposit on confirmation releases materials, which is the point at which most of the programme's cash is committed; the 70% balance falls due before shipment once inspection has passed. Where a brand is running several styles, consolidating them into a single order spreads the fixed costs across more units and usually improves unit price without changing anything about the bags themselves.
Open an OEM or ODM programme
Send a tech pack, or tell us the category and price band you are targeting. The programme team will set out which route fits, what it costs, and when it lands.
Frequently Asked Questions
What is the practical difference between OEM and ODM bag production?
Under OEM the brand originates the specification and supplies the tech pack, patterns or reference sample, and the programme is built to it. Under ODM the brand selects a base construction already in production and adapts material, colourway, hardware and branding. Both routes finish at the same standard and are inspected to the same AQL; they differ in development time, development cost and how much of the design is original.
Which route is better for a first collection?
ODM usually suits a first collection better, because the base pattern already exists and the engineering risk has been taken. That shortens sampling to one or two rounds and keeps development spend down while the brand learns what its market buys. Many brands then move progressively toward OEM on later seasons once volumes justify original tooling.
Can a base construction be made exclusive to our brand?
Exclusivity on an adapted base construction is a commercial arrangement rather than a technical one, and it is agreed in writing. It can be set by style, by territory or by sector. Original tooling paid for by a brand is treated differently, since the tool itself belongs to the brand and is not run for other programmes.
What does sampling cost under each route?
Sample charges are quoted per style before development begins, and they are lower under ODM because no new pattern work is required. The charge covers pattern cutting, material pull, labour and finishing. Where a programme proceeds to bulk, the treatment of that charge is set out in the quotation so the position is clear from the outset.
How is intellectual property handled?
An NDA is signed at enquiry stage and covers drawings, patterns, tech packs and physical samples. Designs a brand originates remain the brand's property. Where a programme adapts a shared base construction, the modified elements and any tooling are documented separately so ownership is unambiguous.
What are the minimum order quantities and payment terms?
The standard minimum is 500 pieces per style and per colourway on both routes. Payment is T/T with 30% deposit on confirmation to release materials and 70% before shipment once inspection has passed. Prices are quoted FOB Xiamen; EXW, CIF and DDP can be arranged on request.
How long does a full programme take from enquiry to delivery?
Sampling runs 6–10 working days, or 12–15 for complex constructions, with 4–6 working days per revision round. Bulk then runs 35–50 days after sample approval. Material intake is the largest single block inside that window: a stocked leather arrives in days, while a dyed-to-match hide with a lab-dip loop can add three weeks.
Can we mix several styles inside one order?
Yes. Volume tiers are calculated on total programme quantity, and styles can be mixed within that total, subject to the 500-piece minimum per style and colourway. Parallel colourways can usually be run together without extending the bulk window, which is a common way for a brand to test a palette without a second production slot.
Is third-party inspection permitted before shipment?
Yes, and it is routinely arranged. SGS, Bureau Veritas, Intertek or a buyer-nominated inspector can attend, and the same documentation is made available to them: the sealed reference sample, the approved lab dips, the material declarations and the previous lot's inspection report.
What compliance documentation ships with the goods?
Each shipment carries its inspection report with photographs, material declarations covering REACH or CPSIA as the destination requires, test certificates where testing was commissioned, the commercial documentation set and the certificate of origin. Additional declarations, such as Proposition 65 or OEKO-TEX references, are included where they have been specified.
What if we do not have a tech pack?
It is written for you during the specification stage, from a brief, a sketch or a reference bag, and returned for sign-off before sampling begins. You then own the approved document, which is the same position you would hold had you written it. Under ODM the requirement is lighter still, since the base construction already exists.
Will you tell us if part of our design cannot be built?
The feasibility review is issued before costing, because a construction change moves the price. Where an element cannot be built as drawn, the review states what can be built instead and what it costs, so the decision stays with the designer rather than defaulting to the line.
Can we start on ODM and move to OEM later?
Yes, and it is the usual progression. Many brands adapt a base for the first season, modify it on the second, and commission an original pattern once volume justifies the tooling. Sealed samples, tooling records and inspection data accumulate, so each step begins from the one before it.
Are sample charges credited against the bulk order?
Sample charges are quoted per style before development begins, and how they are treated when a programme proceeds to bulk is set out in the quotation so the position is clear from the start. They are one-off costs; patterns, dies and tooling are retained against the style and reused on re-orders.
